top 10 agencies

finally, the worm in me decided to retreat for a short while to complete the december issues of the marketing interactive magazine sent to me a few days ago. the annual special edition contains informative marcom material and knowledge rolled in 1 issue that i foresee myself as a newbie to keep referring to.

while i am just a super casual industry watcher (read: lazy), names like O&M, Leo Burnett, Batey, BatesAsia are not new to me. However, the agency of the year Saatchi & Saatchi is definitely new to me. not in the name, but more of it as an agency.

in the 1980s, i remember trips to oriental emporiums and other big clothing/handbags stores and seeing the name satchi on leather handbags and such. the memories were all fuzzy cos i was still very young and all. all i could recall about the brand was a yellow background and the black leather products that seemed to make the tags on them stand out. however, i am not too sure whether i got the spelling and design right or not.

so i thought saatchi & saatchi is related to this satchi. apparently not. in fact they are miles apart, in terms of recognition and the industry they each fall under.

news about O&M will never fail to trigger my dashed hope of working in O&M, in fact i never even made it to the interview. well, O&M is like THE place to work in for mass comms, mainly advertising students. while i don't even have a specialization, if O&M made such a huge imprint in my mind, it really is that ommph-ing.

i need to brainwash myself that there isn't just O&M. As big as O&M is, there will always be competitors on the same playing level as them.

and for saatchi & saatchi, my interest is to be continued.

being the worm that i am, i am so not going to link all the names in the post. please see the relevant links below:

marketing interactive
O&M
saatchi & saatchi
leo burnett
batey
batesasia